City Branding: Investigating a Brand Advocacy Model for Distinct Segments
Author:
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1080/19368623.2013.779562
Reference86 articles.
1. Dimensions of Brand Personality
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3. Turkey as a Heritage Tourism Destination: The Role of Knowledge
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