Impact of customization and innovation on hospitality firms’ performance
Author:
Affiliation:
1. Marketing and Entrepreneurship, University of Ghana Business School, Accra, Ghana
2. Department of Marketing, University of Professional Studies, Accra, Ghana
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/19368623.2019.1528917
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5. ORGANISATIONAL CULTURE AND LEADERSHIP AS MEDIATORS OF SERVICE INNOVATION AND FIRM COMPETITIVENESS: A STUDY OF AN EMERGING ECONOMY
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