The dual effect of anthropomorphism on customers’ decisions to use artificial intelligence devices in hotel services
Author:
Affiliation:
1. Department of MIS, School of Business, University of Hafr Al Batin, Hafr Al Batin, Saudi Arabia
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/19368623.2023.2223584
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