Effects of customer relationship management on service innovation: moderating role of managers’ risk-taking behavior and interaction frequency
Author:
Affiliation:
1. Department of Marketing and Entrepreneurship, Merrick School of Business, University of Baltimore, Baltimore, Maryland, USA
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/19368623.2023.2244959
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1. An empirically-based typology of product innovativeness for new financial services: Success and failure scenarios
2. Bagozzi, R. P. (1980). Causal Models in Marketing. New York: Wiley.
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5. Probing Interactions in Fixed and Multilevel Regression: Inferential and Graphical Techniques
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