Selling the Male Consumer thePlayboyWay
Author:
Publisher
Informa UK Limited
Subject
Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/15405702.2014.921920
Reference38 articles.
1. Desperately Seeking the Audience
2. An Analysis of Stereotype Refutation in Playboy by an Editorial Voice: The Advisor Hypothesis
3. In Spite of Women: "Esquire" Magazine and the Construction of the Male Consumer
4. Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism
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