Endorser and Bodily Addressing in Public Service Announcements: Effects and Underlying Mechanisms-Reference-Cited by-同舟云学术

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Endorser and Bodily Addressing in Public Service Announcements: Effects and Underlying Mechanisms

Published:2018-10-04 Issue:1 Volume:36 Page:1-13
ISSN:0882-4096
Container-title:Communication Research Reports
language:en
Short-container-title:Communication Research Reports

Author:

Wei Lewen¹^ORCID,Ferchaud Arienne²^ORCID,Liu Bingjie³^ORCID

Affiliation:

1. Lewen Wei, Earned Master of Arts at Pennsylvania State University in 2017, Currently Ph.D. candidate at Pennsylvania State University.

2. Arienne Ferchaud, Earned Doctor of Philosophy at Pennsylvania State University in 2018, Currently Assistant Professor at Florida State University.

3. Bingjie Liu, Earned Master of Arts at The Chinese University of Hong Kong in 2013, Currently Ph.D. candidate at Pennsylvania State University.

Publisher

Informa UK Limited

Subject

Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/08824096.2018.1524752

Reference26 articles.

1. The theory of planned behavior

2. Eye-Contact, Distance and Affiliation

3. Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior

4. Body Weight and Shape Control: Examining Component Behaviours

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