The roles of congruity, narrative, and identification in sustainability messaging-Reference-Cited by-同舟云学术

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The roles of congruity, narrative, and identification in sustainability messaging

Published:2022-01-22 Issue:2 Volume:39 Page:69-79
ISSN:0882-4096
Container-title:Communication Research Reports
language:en
Short-container-title:Communication Research Reports

Author:

Sherrick Brett^ORCID,Hoewe Jennifer^ORCID

Funder

Arthur W. Page Center

Publisher

Informa UK Limited

Subject

Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/08824096.2022.2027751

Reference16 articles.

1. Measuring Narrative Engagement

2. Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters

3. The role of transportation in the persuasiveness of public narratives.

4. The Degree of Ad–Brand Incongruity and the Distinction Between Schema-Driven and Stimulus-Driven Attitudes

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