1. Eirini Tsichla is an Assistant Professor at the Department of Communication and Digital Media of the University of Western Macedonia in Greece and a Research Fellow at the University of Macedonia in Greece. She holds a Bachelor’s degree in Economics from the Aristotle University of Thessaloniki, an MSc in Marketing with distinction from the University of Stirling in Scotland, UK and a Ph.D. in Μarketing from the Aristotle University of Thessaloniki. Her research interests lie in the field of advertising...
2. Dr. Leonidas Hatzithomas is an assistant professor in the Department of Business Administration at the University of Macedonia, Greece. His research interests include humor, metaphors and gender issues in advertising, political advertising and social media communications. He has published in a number of journals, including the International Marketing Review, International Journal of Advertising, Psychology & Marketing, Food Research International, Journal of Product & Brand Management, Journal of Gender...
3. Christina Boutsouki holds a BSc in Mathematics, an MSc in Operational Research and a PhD in Marketing. She is currently an Associate Professor of Marketing at Aristotle University of Thessaloniki, Greece. Her research interests lie in the areas of Consumer Behaviour, Advertising, Neuromarketing and Social Media Marketing. Recent projects focus on the effectiveness of humorous advertising, the use and effectiveness of minimal advertising, consumer engagement in social media and the use of emotions in...
4. Kostas Zotos is a graduate of the Department of Applied Informatics of the University of Macedonia. He holds a Master’s degree in Management and Information Technology from the Aristotle University of Thessaloniki. He is working as an IT specialist in public schools and other institutes. He is specialized in statistical surveys, metrics, big data analysis and information mining. His research interests are advertising on social media, statistics, mathematical algorithms and data mining.