A test of the relationship between sexist television commentary and enjoyment of women’s sports: impacts on emotions, attitudes, and viewing intentions

Author:

Smith Lauren Reichart1,Myrick Jessica Gall2,Gantz Walter3

Affiliation:

1. Lauren Reichart Smith (Ph.D. University of Alabama) is an assistant professor of sports media in the Media School at Indiana University. Her research interests include portrayals within sports media and effects of sports media consumption.

2. Jessica Gall Myrick, Ph.D., (University of North Carolina, 2013) is an associate professor of media studies in the Bellisario College of Communications at the Pennsylvania State University. Her research examines the role of different emotions in shaping audience responses to media messages.

3. Walter Gantz (Ph.D., Michigan State University,) is an associate dean in the Media School at Indiana University. He has studied sports fans for several decades and is particularly interested in how sports fanship changes across one’s life.

Publisher

Informa UK Limited

Subject

Communication

Reference31 articles.

1. Allegretti, A. (2016, August). NBC’s nail polish tweet on Rio Olympics star Katie Ledecky becomes latest sexism scandal at games. Retrieved from https://www.huffingtonpost.co.uk/entry/nbc-riol-olympics-rio-2016-olympics-katie-ledecky-swimming_uk_57ac19c4e4b08ab70dc128c6

2. A Content Analysis of Micro Aggressions in News Stories about F emale Athletes Participating in the 2012 and 2016 Summer Olympics

3. Equity Achieved? A Longitudinal Examination of Biological Sex Representation in the NBC Olympic Telecast (2000–2018)

4. (Re)Calling London

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