Overcoming institutional voids: Maisons spéciales and the internationalisation of proto-modern brands
Author:
Affiliation:
1. Lancaster University Management School, Lancaster University, Lancaster, United Kingdom
2. Strathclyde Business School, University of Strathclyde, Glasgow, United Kingdom
Publisher
Informa UK Limited
Subject
History,Business, Management and Accounting (miscellaneous),Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00076791.2019.1675640
Reference71 articles.
1. Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
2. British overseas retailing, 1900–60: International firm characteristics, market selections and entry modes
3. The Origins of American International Retailing: Tiffany of New York in London and Paris, 1837–1914
4. International retail divestment
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