The effects of producers’ trademark strategies on the structure of the cognac brandy supply chain during the second half of the 19th century. The reconfiguration of commercial trust by the use of brands
Author:
Affiliation:
1. GREThA, University of Bordeaux, Bordeaux, France
Publisher
Informa UK Limited
Subject
History,Business, Management and Accounting (miscellaneous),Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00076791.2017.1357696
Reference68 articles.
1. The Market for "Lemons": Quality Uncertainty and the Market Mechanism
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