The development of integrated marketing communications at the British General Post Office, 1931

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The development of integrated marketing communications at the British General Post Office, 1931–39

Published:2016-03-14 Issue:7 Volume:58 Page:1034-1054
ISSN:0007-6791
Container-title:Business History
language:en
Short-container-title:Business History

Author:

Heller Michael

Publisher

Informa UK Limited

Subject

History,Business, Management and Accounting (miscellaneous),Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/00076791.2016.1155557

Reference37 articles.

1. The Projection of Britain

2. The Projection of Britain

3. Introduction: The Documentary Film Movement and the Spaces of British Identity

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