Trademarks in branding: Legal issues and commercial practices
Author:
Affiliation:
1. Department of Economic Analysis (Economic Theory and Economic History), Autonomous University of Madrid, Madrid, Spain
Publisher
Informa UK Limited
Subject
History,Business, Management and Accounting (miscellaneous),Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00076791.2018.1497765
Reference144 articles.
1. The Market for "Lemons": Quality Uncertainty and the Market Mechanism
2. The economic rationale of trade marks: an economist's critique
3. The need to establish a policy restricting the use of foreign trademarks in developing countries: The case of Mexico
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