Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging-Reference-Cited by-同舟云学术

Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging

Published:1998-01 Issue:4 Volume:4 Page:207-220
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Underwood Robert L.,Ozanne Julie L.

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/135272698345762

Reference28 articles.

1. Bonner, P.G. and Nelson, R. (1985) Product attributes and perceived quality: foods. In J. Jacoby and J.C. Olson (eds) Perceived Quality. Lexington, MA: Lexington Books, pp. 65-79.

2. Cheskin, L. (1971) Your package: marketing success or disaster. Package Engineering April, 16f-g.

3. Faison, E.W.J. (1962) Package Design: An Aid to Design. Chicago: Visual Research, Inc.

4. Forester, J. (1985) Critical theory and planning practice. In J. Forester (ed) Critical Theory and Public Life. Cambridge, MA: MIT Press, pp. 202-27.

5. Garber, L.L. (1995) The role of package appearance in consumer choice. Unpublished doctoral dissertation, School of Business, University of North Carolina.

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