Communication, cognition and involvement: a theoretical framework for advertising-Reference-Cited by-同舟云学术

Communication, cognition and involvement: a theoretical framework for advertising

Published:1997-01 Issue:2 Volume:3 Page:111-125
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Chaudhuri Arjun,Buck Ross

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/135272697345998

Reference2 articles.

1. Batra, R. (1986) Affective advertising: role, processes, and measurement. In R.A. Peterson, W.D. Hoyer and W.R. Wilson (eds). The Role of Affect in Consumer Behavior. Lexington, MA: Lexington Books, pp. 53-86.

2. Bettman, J.R. (1973) Perceived risk and its components: a model and empirical test. Journal of Marketing Research 10, 184-90.

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