Cognitive Schemata and Persuasive Communication: Toward a Contingency Rules Theory-Reference-Cited by-同舟云学术

Cognitive Schemata and Persuasive Communication: Toward a Contingency Rules Theory

Published:1982-01 Issue:1 Volume:6 Page:330-363
ISSN:2380-8985
Container-title:Annals of the International Communication Association
language:en
Short-container-title:Annals of the International Communication Association

Author:

Smith Mary John¹

Affiliation:

1. University of Wyoming

Publisher

Informa UK Limited

Subject

Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/23808985.1982.11678503

Reference55 articles.

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2. Bandura, A.Social learning theory.Morristown, NJ: General Learning Press, 1971.

3. Bandura, A.Social learning theory.Englewood Cliffs, NJ: Prentice-Hall, 1977.

4. Bartlett, EC. Remembering: A study in experimental and social psychology.London: Cambridge University Press, 1932.

5. Bormann, E.G. Generalizing about significant form: Science and humanism compared and contrasted. In K.K. Campbell and K.H. Jamieson (Eds.), Formand genre: Shaping rhetorical action.Falls Church, VA: Speech Communication Association, 1978.

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