The Persuasiveness of Child-Targeted Endorsement Strategies: A Systematic Review
Author:
Affiliation:
1. Institute for Media Studies, KULeuven, Leuven, Belgium
2. Department of Communication Studies, University of Antwerp, Belgium
3. Department of Psychological Sciences, University of Liverpool, UK
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/23808985.2015.11679179
Reference45 articles.
1. Acuff, D. S. & Reiher, R. H. (1997). What kids buy and why: The psychology of marketing to kids. New York: Free Press.
2. Food Marketing on Popular Children’s Web Sites: A Content Analysis
3. The extent of food advertising to children on UK television in 2008
4. Food Choice and Overconsumption: Effect of a Premium Sports Celebrity Endorser
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