Message Variability and Heterogeneity: A Core Challenge for Communication Research
Author:
Affiliation:
1. The Ohio State University
2. University of Amsterdam
Publisher
Informa UK Limited
Subject
Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/23808985.2015.11679170
Reference38 articles.
1. Berlo, D. K. (1960). Process of communication: An introduction to theory and practice New York: Holt Rinehart and Winston.
2. Threats to generalization in the use of elicited, purloined, and contrived messages in human communication research
3. The Mediated Moderation Model of Interactivity
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