Influence of drug colour on perceived drug effects and efficacy
Author:
Affiliation:
1. College of Mechatronics and Control Engineering, Institute of Human Factors and Ergonomics, Shenzhen University, Shenzhen, China
2. School of Management, Xi’an Polytechnic University, Xi’an, China
Funder
CES-Kingfar Excellent Young Scholar Joint Research Funding
Start-up Grant of Shenzhen University
Publisher
Informa UK Limited
Subject
Physical Therapy, Sports Therapy and Rehabilitation,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/00140139.2017.1349935
Reference79 articles.
1. A Cross-Cultural Study of the Affective Meanings of Color
2. DEMONSTRATION TO MEDICAL STUDENTS OF PLACEBO RESPONSES AND NON-DRUG FACTORS
3. Handbook of Visual Display Technology
4. Perceptions of drug color among drug sellers and consumers in rural southwestern Nigeria
5. Drug Expectations Associated with Perceptual Characteristics: Ethnic Factors
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