‘Africa's Tournament'? The Branding Legacy of the 2010 FIFA World Cup™
Author:
Publisher
Informa UK Limited
Subject
Social Sciences (miscellaneous),History
Link
http://www.tandfonline.com/doi/pdf/10.1080/09523367.2013.861131
Reference27 articles.
1. 'Feel the Pull in your Soul': Local Agency and Global Trends in South Africa's 2006 World Cup Bid
2. ‘A Nation To Be Reckoned With’: The Politics of World Cup Stadium Construction in Cape Town and Durban, South Africa1
3. Anholt, S.Brand New Justice: The Upside of Global Branding. Oxford: Butterworth-Heinemann, 2003.
4. Jouer selon les règles de la Fifa
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