When One Cue is not Enough: Combining Fast and Frugal Heuristics with Compound Cue Processing

Abstract

One-reason decision-making heuristics as proposed by Gigerenzer, Todd, and the ABC Research Group (1999) have been shown to perform accurately. However, such strategies cannot deal with compound cues. We propose the Take The Best Configural Cue (TTB-Configural) as a fast and frugal heuristic that processes compound cues. In a series of three experiments, we analysed whether participants used this heuristic when making cue-based inferences on which of two alternatives had a higher criterion value. In two of the experiments, two cues were amalgamated into a valid compound cue by applying the AND or the OR logical rule, respectively. In the third experiment, there was no valid compound cue. Within each experiment, we also manipulated causal mental models through instructions. In the configural causal model, cues were said to act through the same causal mechanism. In the elemental causal model, cues were said to act through different causal mechanisms. In the neutral causal model, the causal mechanism was not specified. When a highly valid compound existed, and participants had a configural causal model, for the majority of them the strategy that could best account for their choices was TTB-Configural. Otherwise, the strategy that best predicted their choices was the Take The Best (TTB) heuristic.