Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development
Author:
Affiliation:
1. Professor of Marketing, School of Business, State University of New York (Suny) Geneseo, NewYork USA
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2021.2012078
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1. The influence of C2C communications in online brand communities on customer purchase behavior
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