Managing coronavirus CSR programmes to provoke emotional responses and purchase intention in the post-COVID-19 period in China: the case of luxury fashion brands
Author:
Affiliation:
1. Marketing Team, Emlyon Business School, Écully, France
2. School of Foreign Languages and Business, Shenzhen Polytechnic University, Shenzhen, China
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/13602381.2024.2345093
Reference75 articles.
1. Consumers' perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption
2. Beyond Good Intentions: Designing CSR Initiatives for Greater Social Impact
3. Batat, W. 2019. The New Luxury Experience. New York: Springer.
4. BCG and Altagamma. 2019. “The True Luxury Global Consumer Insight.” http://media-publications.bcg.com/france/True-Luxury%20Global%20Consumer%20Insight%202019%20Plenary%20-&20vMedia.pdf.
5. Berg A. M. Straub Y. Tozuka and W. Wu. 2022. “Japanese Luxury Shoppers Are Embracing Omnichannel.” https://www.mckinsey.com/industries/retail/our-insights/japanese-luxury-shoppers-are-embracing-omnichannel#/.
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