An Analysis of Optimum Number of Response Categories for Korean Consumers
Author:
Publisher
Informa UK Limited
Subject
General Earth and Planetary Sciences,General Environmental Science
Link
http://www.tandfonline.com/doi/pdf/10.1080/12297119.1998.9707386
Reference81 articles.
1. Number of Response Categories and Statistics on a Teacher Rating Scale
2. Reliability and the number of rating-scale categories.
3. How Many Scales and How Many Categories Shall We Use in Consumer Research? A Comment
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