Korean vs. American Corporate Websites: Interactivity, Comparative Appeals and Use of Technology-Reference-Cited by-同舟云学术

Korean vs. American Corporate Websites: Interactivity, Comparative Appeals and Use of Technology

Published:2003-05 Issue:1 Volume:11 Page:79-101
ISSN:1229-7119
Container-title:Journal of Global Academy of Marketing Science
language:ko
Short-container-title:Journal of Global Academy of Marketing Science

Author:

Cho Chang-Hoan,Cheon Hongsik John,Cho Chang-Hoan,Cheon Hongsik John

Publisher

Informa UK Limited

Subject

General Earth and Planetary Sciences,General Environmental Science

Link

http://www.tandfonline.com/doi/pdf/10.1080/12297119.2003.9707331

Reference50 articles.

1. Cho , Chang-Hoan and Leckenby , John D. “Interactivity as Measure of Advertising Effectiveness and Consequences of Interactivity in Web Advertising,”. Proceedings of the 1999 Conference of the American Academy of Advertising. Edited by: Roberts , Marilyn . pp.162–179. Gainesville, FL: American Academy of Advertising.

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