A Cross Cultural Study of Antecedents of Purchase Intention for Sports Shoes in Korea and China
Author:
Publisher
Informa UK Limited
Subject
General Earth and Planetary Sciences,General Environmental Science
Link
http://www.tandfonline.com/doi/pdf/10.1080/12297119.2008.9707281
Reference64 articles.
1. Shopping Behavior, Country Attitudes, and Evaluation of Countries of Origin in China
2. Country of origin effects: a literature review
3. Multi-Cue Evaluation of Made-In Concept
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