Young millennials, environmental orientation, food company sustainability, and green word-of-mouth recommendations
Author:
Affiliation:
1. Department of Communication, University of Arkansas, Fayetteville, AR, USA
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2017.1415827
Reference88 articles.
1. Strategic Communication for Sustainable Organizations
2. Online Environmental Engagement Among Youth: Influence of Parents, Attitudes and Demographics
3. Role of Product-Related Conversations in the Diffusion of a New Product
4. Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust
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