Market Orientation and New Product Development Performance in Egyptian Food Industry: The Mediating Role of Marketing Technical Integration-Reference-Cited by-同舟云学术

Market Orientation and New Product Development Performance in Egyptian Food Industry: The Mediating Role of Marketing Technical Integration

Published:2022-05-03 Issue:4 Volume:28 Page:193-209
ISSN:1045-4446
Container-title:Journal of Food Products Marketing
language:en
Short-container-title:Journal of Food Products Marketing

Author:

Ghonim Mohamed A.¹^ORCID,Zakaria Elsawy Wael²,Elsotouhy Mohamed³^ORCID,Khashan Mohamed A.¹⁴^ORCID

Affiliation:

1. Faculty of Commerce, Department of Business Administration, Mansoura University, Mansoura City, Egypt

2. Faculty of Commerce, Department of Business Administration, PortSaid University, PortSaid, Egypt

3. Faculty of Commerce, Mansoura University, Al Mansurah, Egypt

4. Department of Business Administration, College of Economics and Administrative Sciences, Imam Mohammad Ibn Saud Islamic University (IMSIU), Riyadh, Saudi Arabia

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10454446.2022.2072696

Reference50 articles.

1. Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs)

2. A framework for integration of artificial intelligence into digital marketing in Jordanian commercial banks.

3. An Exploratory Analysis of the Impact of Market Orientation on New Product Performance

4. Resolving the Capability–Rigidity Paradox in New Product Innovation

5. Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view

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