The International Marketing Strategy of Luxury Food SMEs: The Case of Truffle
Author:
Affiliation:
1. Department of Economics and Management, University of Florence, Florence,Italy
2. Department of Economics, University of Perugia, Perugia, Italy
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2020.1854916
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