Segmentation of German Consumers Based on Perceived Dimensions of Luxury Food
Author:
Affiliation:
1. Department of Agricultural Economics and Rural Development, Georg-August-University of Goettingen, Goettingen, Germany
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2015.1121426
Reference106 articles.
1. The Luxury Universe – Angebots- und Kundensegmentierung globaler Luxusmärkte als Basis für erfolgreiche Positionierungsstrategien
2. Luxury brand marketing – The experience is everything!
3. Mapping the values driving organic food choice
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