Design and Communication of Ecological Content on Sustainable Packaging in Young Consumers’ Opinions
Author:
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10454446.2015.1121435
Reference9 articles.
1. Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust
2. Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design
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