The Effect of Brand Management and Product Quality on Firm Performance: The Italian Craft Brewing Sector-Reference-Cited by-同舟云学术

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The Effect of Brand Management and Product Quality on Firm Performance: The Italian Craft Brewing Sector

Published:2015-10-29 Issue:3 Volume:23 Page:303-325
ISSN:1045-4446
Container-title:Journal of Food Products Marketing
language:en
Short-container-title:Journal of Food Products Marketing

Author:

Cannatelli Benedetto,Pedrini Matteo,Grumo Marco

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10454446.2014.949989

Reference82 articles.

1. Andreichuk, B. (1992). Getting objective about quality.Small Business Reports(March), pp. 28–38.

2. Estimating Nonresponse Bias in Mail Surveys

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