Explaining the Market Acceptance of Artificial Sweeteners in a Developing Country: Evidence from Female Young Adults in Zimbabwe
Author:
Affiliation:
1. Department of Business Support Studies, Central University of Technology, Bloemfontein, South Africa
2. Graduate School of Business, National University of Science and Technology, Bulawayo, Zimbabwe
Funder
Self-funded
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10454446.2020.1755404
Reference85 articles.
1. Ahmad, S. Y., Friel, J. K. & Mackay, D. S. (2019). The effect of the artificial sweeteners on glucose metabolism in healthy adults: A randomized double-blinded crossover clinical trial”, Nutrition, and Metabolism. Retrieved from URL 10.1139/apnm-2019-0359.
2. Aikman, S. N. & Crites, S. L. (2007). Structure of food attitudes: Replication of aikman, crites, and fabrigar. Appetite, 49, 516–520.
3. The theory of planned behavior
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