Communicating Sensory Attributes and Innovation Through Food Product Labeling
Author:
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10454446.2014.1000435
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1. Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis
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