Social media and Tourism: a cross-platform study of Indian DMOs-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Social media and Tourism: a cross-platform study of Indian DMOs

Published:2022-11-19 Issue: Volume: Page:1-18
ISSN:1368-3500
Container-title:Current Issues in Tourism
language:en
Short-container-title:Current Issues in Tourism

Author:

Chandrasekaran Shabana¹,R. V. ShabbirHusain²,Annamalai Balamurugan³

Affiliation:

1. Department of Decision Sciences, Xavier Institute of Management, XIM University, Bhubaneswar, India

2. Department of Marketing, S P Jain Institute of Management & Research, Mumbai, India

3. Department of Marketing, Xavier Institute of Management, XIM University, Bhubaneswar, India

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

https://www.tandfonline.com/doi/pdf/10.1080/13683500.2022.2142098

Reference58 articles.

1. Social media content strategy for sport clubs to drive fan engagement

2. Post popularity and reactions in retail brand pages on Facebook

3. An investigation of the persuasive effects of firm-consumer communication dyads using Facebook

4. Evaluating marketer generated content popularity on brand fan pages – A multilevel modelling approach

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. What to Say: Demystifying Tourism Content Marketing Strategy;Tourism Review International;2024-07-12

2. Driving consumer engagement for digital payment brands: Content strategy on instagram;Journal of Retailing and Consumer Services;2024-07

3. Social media content strategy for DMOs: examining linguistic style in times of crisis;Asia Pacific Journal of Tourism Research;2024-04-15

4. Envisioning the Future;Tourism;2024-04-03

5. Predicting user engagement with textual, visual, and social media features for online travel agencies' Instagram post: evidence from machine learning;Current Issues in Tourism;2023-11-06

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3