The role of company support in franchisee willingness to pay a premium and referrer behaviour
Author:
Affiliation:
1. School of Business, Hanyang University, Seoul, Korea
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/13683500.2023.2265034
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1. Role of harmonious and obsessive passions for autonomy, competence, and relatedness support with integrated resort experiences
2. Perceived benefits and willingness to pay premium for luxury experiences: Exploring perceived authenticity as a mediator;Ahn J.;Tourism Recreation Research,2021
3. Stage of the Product Life Cycle, Business Strategy, and Business Performance.
4. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
5. The effect of franchisor characteristics and host country features on the foreign entry mode. Lessons from the Spanish franchise system lessons from the Spanish franchise system
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