Anthropomorphic chatbots as a catalyst for marketing brand experience: evidence from online travel agencies
Author:
Affiliation:
1. Department of Travel Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, Taiwan (R.O.C)
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/13683500.2023.2289592
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5. The role of meta-UTAUT factors, perceived anthropomorphism, perceived intelligence, and social self-efficacy in chatbot-based services?
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