Leveraging horizon height in a panoramic advertisement to promote tourism advertising effectiveness: a construal fit perspective-Reference-Cited by-同舟云学术

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Leveraging horizon height in a panoramic advertisement to promote tourism advertising effectiveness: a construal fit perspective

Published:2023-08-24 Issue: Volume: Page:1-23
ISSN:1368-3500
Container-title:Current Issues in Tourism
language:en
Short-container-title:Current Issues in Tourism

Author:

Liu Juan¹²,Xu Xing’an¹³,Xiao Honglei³

Affiliation:

1. School of Tourism, Hainan University, Haikou, People's Republic of China

2. Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, People's Republic of China

3. School of Humanities and Social Sciences, Yunnan Agricultural University, Kunming, People's Republic of China

Funder

National Natural Science Foundation of China

Hainan Provincial Natural Science Foundation of China

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

https://www.tandfonline.com/doi/pdf/10.1080/13683500.2023.2247530

Reference62 articles.

1. Seeing the Big Picture: The Effect of Height on the Level of Construal

2. Examining Tourism Consumers’ Attitudes and the Role of Sensory Information in Virtual Reality Experiences of a Tourist Destination

3. Assessing the visual quality of rural landscapes

4. Shining Light on Atmospherics: How Ambient Light Influences Food Choices

5. Marketing the competitive destination of the future

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The congruence effect in tourism activity marketing: the difference between virtual influencers and human influencers;Current Issues in Tourism;2024-09-07

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