It is worth a visit! Website quality and visitors’ intentions in the context of corporate museums: a multimethod approach

Author:

Mason Michela C.1ORCID,Riviezzo Angelo2ORCID,Zamparo Gioele1ORCID,Napolitano Maria Rosaria3ORCID

Affiliation:

1. Department of Economics and Statistics, Università degli Studi di Udine, Udine, Italy

2. Department of Law, Economics, Management and Quantitative Methods, Università degli Studi del Sannio, Benevento, Italy

3. Department of Business and Quantitative Studies, Università degli Studi di Napoli “Parthenope”, Napoli, Italy

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Reference59 articles.

1. Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability

2. Ajzen, I. (2002). Constructing a TpB Questionnaire: Conceptual and Methodological Considerations. Working Paper, University of Massachusetts, Amherst. Available from http://www-unix.oit.umass.edu/~aizen/pdf7tpb.measurement.pdf

3. Quality of experience

4. Testing the level of interactivity of institutional websites: From museums 1.0 to museums 2.0

5. Managing media relations in museums through the Internet: a model of analysis for online pressrooms in museums

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