Establishing the service evaluation and selection system for emerging culture festival events using the hybrid MCDM technique
Author:
Affiliation:
1. Department of Marketing Management, Shu-Te University, Kaohsiung, Taiwan
2. Department of Cultural Resources and Leisure Industries, National Taitung University, Taitung, Taiwan
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/13683500.2019.1665628
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