Showrooming, Webrooming, and User-Generated Content Creation in the Omnichannel Era
Author:
Affiliation:
1. Department of Family and Consumer Sciences, University of Hawai‘i at Mānoa, Honolulu, Hawaii, USA
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2018.1433907
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