How Social Media Marketing Activities (SMMAs) and Brand Equity Affect the Customer's Response: Does Overall Flow Moderate It?
Author:
Affiliation:
1. Faculty of Economics Management and Administrative Sciences, Semnan University, Semnan, Iran
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2021.1955461
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1. Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage
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