Product Commercialization through Crowdfunding Websites: A Consumer-Centric Approach
Author:
Affiliation:
1. Department of Business and Management, National University of Tainan, Tainan, Taiwan
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2020.1870341
Reference75 articles.
1. Perceived Value: Mediating Role of Perceived Risk
2. The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
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