Consumers’ Impulse Buying Behavior on Instagram: Examining the Influence of Flow Experiences and Hedonic Browsing on Impulse Buying
Author:
Affiliation:
1. Department of Business Administration, Faculty of Economics and Management, Semnan University, Semnan, Iran
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2020.1816324
Reference130 articles.
1. Effects of Media Formats on Emotions and Impulse Buying Intent
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