Examining the Customer Experience of Using Banking Chatbots and Its Impact on Brand Love: The Moderating Role of Perceived Risk
Author:
Affiliation:
1. Digital Platform and Strategies, Mudra Institute of Communications, Ahmedabad, India
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2019.1567188
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