Dynamic optimization models for displaying outdoor advertisement at the right time and place-Reference-Cited by-同舟云学术

Dynamic optimization models for displaying outdoor advertisement at the right time and place

Published:2020-09-24 Issue:6 Volume:35 Page:1179-1204
ISSN:1365-8816
Container-title:International Journal of Geographical Information Science
language:en
Short-container-title:International Journal of Geographical Information Science

Author:

Huang Meng¹²^ORCID,Fang Zhixiang¹³,Weibel Robert²^ORCID,Zhang Tao⁴,Huang Haosheng⁵^ORCID

Affiliation:

1. State Key Laboratory of Information Engineering in Surveying, Mapping and Remote Sensing, Wuhan University, Wuhan, Hubei, PR China

2. Department of Geography, University of Zurich, Zurich, Switzerland

3. Collaborative Innovation Center of Geospatial Technology, Wuhan, PR China

4. China Mobile Group Hubei Company Limited, Wuhan, China

5. Department of Geography, Ghent University, Ghent, Belgium

Funder

National Natural Science Foundation of China

National Key R&D Programme

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Geography, Planning and Development,Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/13658816.2020.1823396

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4. Blip, 2018. Billboard advertising [online]. Accessed 1 Aug 2019. Available from: https://www.blipbillboards.com/cost/

5. Online Behavioral Advertising: A Literature Review and Research Agenda

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