Exploring drivers of luxury brand buying behavior : An empirical study-Reference-Cited by-同舟云学术

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Exploring drivers of luxury brand buying behavior : An empirical study

Published:2020-11-11 Issue:4 Volume:24 Page:715-727
ISSN:0972-0510
Container-title:Journal of Statistics and Management Systems
language:en
Short-container-title:Journal of Statistics and Management Systems

Author:

Akbar Kashifa¹,Mahsud Minhas²,Afzal Farkhanda²,Cancan Murat³,Riaz Iqra⁴

Affiliation:

1. School of Economics & Management, Beijing University of Posts & Telecommunications, 10 Xitucheng Rd., Haidian District, Beijing, China

2. Department of Humanities & Basic Sciences, MCS, National University of Sciences & Technology (NUST), Islamabad, Pakistan

3. Faculty of Education, Van Yüzüncü Yıl University, Van 65090, Turkey

4. Department of Applied Psychology, Bahauddin Zakariya University, Bosan Road, Multan, Pakistan

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/09720510.2020.1800790

Reference41 articles.

1. Consumers and Brands across the Globe: Research Synthesis and New Directions

2. The anatomy of the luxury fashion brand

3. Sponsorship congruence and brand image

4. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty

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