Big spending on the small screen: Televised party political advertising and the 1980 campaign

Author:

Ward Ian1

Affiliation:

1. a A senior lecturer in political science , The Warrnambool Institute of Advanced Education

Publisher

Informa UK Limited

Subject

General Medicine

Reference73 articles.

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1. Electoral politics in theAustralian Journal of Political Science: A review;Australian Journal of Political Science;2015-10-02

2. Spot On: The Role of Political Advertising in Australia;Australian Journal of Political Science;2002-03

3. Student Attitudes Towards Political Advertising and Issues;Journal of International Consumer Marketing;1999-09-24

4. A proposed model of political communication: expanding the communication model to incorporate multiple senders/receivers;Journal of Marketing Communications;1995-12

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