Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations-Reference-Cited by-同舟云学术

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Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations

Published:2019-09-03 Issue:1 Volume:49 Page:3-17
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Farace Stefania¹,Roggeveen Anne²,Villarroel Ordenes Francisco³,De Ruyter Ko⁴,Wetzels Martin⁵,Grewal Dhruv²

Affiliation:

1. Eastern Connecticut State University, Willimantic, Connecticut, USA

2. Babson College, Babson Park, Massachusetts, USA

3. University of Massachusetts Amherst, Amherst, Massachusetts, USA

4. King’s College London, London, United Kingdom

5. Maastricht University, Maastricht, The Netherlands

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2019.1652120

Reference55 articles.

1. Grounded Cognition

2. The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude

3. This Logo Moves Me: Dynamic Imagery from Static Images

4. Online engagement factors on Facebook brand pages

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