Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness
Author:
Affiliation:
1. Hongik University, Seoul, Republic of Korea
2. Musashi University, Tokyo, Japan
3. Korea University, Seoul, Republic of Korea
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2019.1674754
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1. Linguistic and Symbolic Elements in Luxury Fashion Advertising: A Qualitative Analysis
2. GROTESQUE IMAGERY ENHANCING PERSUASIVENESS OF LUXURY BRAND ADVERTISING
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5. Nonconformity Advertising to Teens
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